Vision Express dual wear campaign

Our objective was to drive Contact Lens trials over an 8 week period using a variety of social media channels. We created a Dual Wear campaign targeting a sporting audience who might use contact lenses to participate in their sport. We targeted glasses and contact lens wearers in sports and activities such as Volleyball, Football, Rugby, Combat Sports, Yoga and Dance.

ClientVision Express
SkillsLead generation

Custom landing pages

We created custom landing pages and custom triggered email responses tailored to deliver information relating to each target group. The booking process includes questions which helps us build dynamic data profiles which enables us to deliver more relevant content for each customer.

Results over 8 week campaign

Link Clicks
post reactions
Sales Uplift