Our objective was to drive Contact Lens trials over an 8 week period using a variety of social media channels. We created a Dual Wear campaign targeting a sporting audience who might use contact lenses to participate in their sport. We targeted glasses and contact lens wearers in sports and activities such as Volleyball, Football, Rugby, Combat Sports, Yoga and Dance.
We created custom landing pages and custom triggered email responses tailored to deliver information relating to each target group. The booking process includes questions which helps us build dynamic data profiles which enables us to deliver more relevant content for each customer.