Philips AVENT has a 25 year legacy in providing the most trusted products and advice to mothers, from pregnancy to playground. The challenge for the UK market was translating that into the 21st century and gaining cut-through in a competitive sector. They decided they needed to bring their communications up-to-date and, by exploring new platforms, begin a two-way conversation with women, learning more about them.
The Due Date Club application created a private space for mums-to-be, where they could find out who lives near them, make connections, and share tips, photos and information with other women at that same stage.
There’s an Events function, which will allow the platform to expand in the future with partnerships, but most importantly, helps bridge that gap between on and offline relationships, with Philips as the facilitator.
Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer needs across all phases of the buying process.
The Oracle Eloqua platform enabled us to provide best-in-class lead and campaign management tool that help us engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights.